Following on from our story earlier today, we can report that the Google Analytics service is slowly returning to normal. We understand that missing data points for yesterday have been restored for a number of UK sites. Please do contact us if you are still experiencing issues or if you have managed to establish dialogue with Google and get an idea as to the cause of the outage. You should also continue to follow the Google support forums and if you’ve been directly affected.
Whilst outages like these are few and far between, the whole episode has underlined the importance of business critical information and it’s security.
Unfortunately Google does not proactively contact its analytics customers to inform them of outages and getting any direct communication with Google support has been virtually impossible for us in situations like this. This leaves many businesses in a precarious situation wondering whether important and sensitive data has been lost and only helps to fuel speculation and rumour.
I’m sure many businesses will be reassessing the value of free data services such as Google analytics and whether it is prudent to take the risk of using it, even if it is free.
Give us your thoughts.
