Businesses around the world (including TMN News) have been left in turmoil this morning following an error in Google’s Web Analytics software which tracks and reports on website visitor numbers for hundreds of thousands of. The Free Google Analytics service stopped showing data for many websites in the UK leaving many businesses in the lurch with no access to critical business information. Thousands of disgruntled Google customers have vented spleen on Google’s Twitter page.
As yet the only statement made by Google has been an update left on their Google Analytics Dashboard which reported the issue on Monday:
“We are continuing to investigate this issue. We will provide an update by November 6, 2010 12:00:00 AM UTC detailing when we expect to resolve the problem.”
Google Analytics has quickly become a favourite with many small business website owners as the service is cost free and provides a wealth of information to allow website owners to track their website performance and improve their websites. However, many business owners will be rueing the decision to use the free service instead of opting to use a costed analytics provider. As they say, there’s no such thing as a free lunch. Well, not a three course menu anyway.
